By Linda Watkins September 12, 2014
Digital agencies service a wide range of clients; one day you’re building an e-commerce site for a retail company, the next day a b2b site sharing sensitive data between multiple vendors. Which is precisely why so many agencies, like Four Kitchens and Chapter Three, have built a CMS strategy around Drupal. Here are the top five reasons why adopting Drupal as a standard makes good business sense.
1. Flexibility & Resilience. Drupal offers endless variety and customization, which is an invaluable asset when it comes to meeting the needs of a diverse clientele, or for use-cases that blur traditional lines. For example, the educational organization Facing History and Ourselves provides tools and resources for teachers. Using Drupal their developers were able to integrate whitepaper downloads with Salesforce and capture contact information for future outreach.
2. Always Be Iterating. As an open source CMS, Drupal is constantly being improved by the very community of developers (more than 1 million strong) who have adopted it. New use cases and technology updates call for frequent refinements and bug fixes. Iteration ensures that the framework never gets stale or antiquated.
3. Seamless Third-party Integration. With thousands of modules available, Drupal makes it quick and easy to connect with third-party analytics services like Google Analytics or Piwik and social media sites like Twitter, Facebook, and Pinterest.
4. Commerce & Community. Commerce is now social. Companies not only want to sell their products and services, but they also want to be the hub of conversation and engage their customers in thoughtful ways. With Drupal it’s easy to build and maintain discussion forums, a customer feedback platform, and even internal collaboration tools.
5. Everyone’s Doing It. Over a million sites run on Drupal, including some of the big guys:WhiteHouse.gov, MTV UK, Harvard, World Economic Forum, Sony Music, Stanford University, Examiner.com--just to name a few.
The best part about using Drupal? The most established web developers in the world, who proved Drupal's success at scale, have built Pantheon, a platform optimized for rapid development, high availability, and ultra-fast performance. Standardization with Drupal on Pantheon will drive efficiency, cut costs, and foster growth, allowing your business to take on more projects and focus on winning new clients. When you combine the limitless options of Drupal with the power of Pantheon, you’ll never want to go back.
Learn more about using Drupal on the Pantheon platform here.
